Sephora
A Match Come True
Trying to find your foundation match is a story as old as time. Getting it perfect has been nearly impossible, until now. At Sephora, we’re here to make your beauty dreams come true—starting with foundation.
In this campaign, we highlight our heroes’ journeys of the trials and tribulations of foundation matching. We’re telling the all-too-familiar tale, and bringing Sephora’s ColorIQ and Beauty Advisors to the rescue. Ultimately, we’re giving our clients the happy ending they deserve. If we can get this right, just imagine where your beauty story will go next.
Creative Directors / Katie Edmonson, Katie Yoder, Juliana Gutowski
Art Directors / Me and Emma Kasarsky
Copywriter / Carlyn Hinojosa